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Posts tagged with crm
Tolky blog articles related to crm.
Gupshup, BSUID, and Usernames: What Changes in WhatsApp Business in June 2026
Gupshup created an identity layer for Meta's transition to BSUID and usernames on WhatsApp Business. Learn how the feature toggle, Identity Graph, parked messages, and business username APIs affect your operation.
Marlos Carmo
July 1, 2026
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9 min read
Engineering
The Complete Guide to Customer Experience (CX) in 2026: Strategies, Tools, and AI
Discover what Customer Experience (CX) is and why it is the main competitive differentiator for companies in 2026. Learn how to structure the customer journey, measure results, differentiate CX from CS, and use AI to scale personalized service.
Marlos Carmo
June 6, 2026
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19 min read
Guides
How Conversational AI Integration with Legacy Systems Works (CRM, ERP, APIs)
Discover the engineering behind Autonomous AI Agents: how Language Models (LLMs) communicate in real time with legacy CRMs and ERPs through corporate APIs.
Marlos Carmo
June 6, 2026
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7 min read
Engineering
What is omnichannel customer service and why your company needs it now
Omnichannel service isn't being on multiple channels. It's treating every channel as a single conversation, with unified history, context, and identity. In 2026, this has stopped being a differentiator and become the foundation for any customer service operation that intends to scale without losing quality.
Marlos Carmo
May 28, 2026
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12 min read
Guides
WhatsApp as a customer service hub: advantages, risks, and how to implement it
More than 90% of Brazilians use WhatsApp daily, and the channel has become the main point of contact with companies. Turning WhatsApp into a real service hub isn't installing the official app it's designing the architecture, picking the right API, defining governance, and understanding the traps that stall projects in production.
Marlos Carmo
May 28, 2026
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15 min read
Guides
BSUID and Usernames on WhatsApp: Meta's Biggest API Change in Years
Meta is replacing the phone number as the primary user identifier in WhatsApp Business. Understand what BSUID is, why it changes everything in your CRM, and what to do before June 2026.
Marlos Carmo
May 21, 2026
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19 min read
Engineering