Posts tagged with AI CRM

AI models are becoming commodities: why operation is the real competitive advantage

AI models like GPT, Claude, Gemini, and DeepSeek are becoming commodities. The true competitive edge for mature enterprises is not the chosen LLM, but the operational architecture built on top of it.

Marlos Carmo

July 23, 2026

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16 min read

Guides

Conversational Memory: Your Company Does Not Need More AI. It Needs to Remember Better.

Conversational memory is the ability to turn customer conversations into live context, useful history and operational intelligence for sales, service, CX and management.

Marlos Carmo

June 26, 2026

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19 min read

Guides

Butterfly Funnel: Why B2B Growth Doesn't End with the Sale

Traditional funnels focus only on acquisition. The Butterfly Funnel extends the customer journey to retention, service, and expansion. Connect sales and success with AI.

Marlos Carmo

June 17, 2026

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18 min read

Strategy

AI CRM: Why the Next CRM Will Be Conversational and Integrated

Traditional CRM organizes records but fails due to manual input. AI CRM revolutionizes this by turning WhatsApp conversations into automated operational intelligence. Understand this new logic.

Marlos Carmo

June 17, 2026

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21 min read

Strategy

Conversational AI Is Not a Chatbot: Why Companies Must Go Beyond Automated Replies

Many companies still evaluate conversational AI with a chatbot mindset. Learn the difference between automated replies and relationship operations at scale with context, integrations, and human support.

Marlos Carmo

June 9, 2026

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21 min read

Guides