Posts tagged with customer service

AI Chatbot: The New Era of Enterprise Automation

Way beyond rigid numeric menus, the chatbot with artificial intelligence represents a revolution in how companies communicate. Understand the technology behind this transformation and the benefits of implementing it in your operations.

Marlos Carmo

June 4, 2026

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6 min read

Guides

AI in Customer Service: How Companies Are Automating Support, Sales, and Relationships

AI has moved beyond isolated experiments in IVR or chatbots and become an operational layer that cuts across customer service, sales, and post-sale. We show how companies are using conversational AI to resolve tickets without friction, qualify leads at scale, and keep relationships active without inflating costs.

Marlos Carmo

May 28, 2026

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16 min read

Guides

What is omnichannel customer service and why your company needs it now

Omnichannel service isn't being on multiple channels. It's treating every channel as a single conversation, with unified history, context, and identity. In 2026, this has stopped being a differentiator and become the foundation for any customer service operation that intends to scale without losing quality.

Marlos Carmo

May 28, 2026

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12 min read

Guides

WhatsApp as a customer service hub: advantages, risks, and how to implement it

More than 90% of Brazilians use WhatsApp daily, and the channel has become the main point of contact with companies. Turning WhatsApp into a real service hub isn't installing the official app it's designing the architecture, picking the right API, defining governance, and understanding the traps that stall projects in production.

Marlos Carmo

May 28, 2026

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15 min read

Guides

Generative AI Customer Service: The 2025 Guide for Companies

Generative AI is not an upgraded chatbot. It is a paradigm shift in customer service from reactive response to intelligent workflow orchestration. See what sets enterprise solutions apart from generic tools and how to implement AI that truly scales.

Marlos Carmo

May 21, 2026

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16 min read

Guides

ROI of AI Automation: How to Measure the Return of Intelligent Agents

CFOs and Heads of Operations need numbers, not promises. Here is the complete framework to calculate the ROI of AI agents in customer service with real benchmarks, applicable formulas, and indicators that separate projects that generate returns from those stuck in eternal pilots.

Marlos Carmo

May 21, 2026

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13 min read

Guides