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Attention
Automate CRM logging and follow-ups with AI during sales calls
Attention
Founded in 2020
Paid
Sales
Access Attention
Plans starting at $59/user/month; enterprise options on request.
crm-automation
sales-assistant
conversational-intelligence
follow-up-automation
What is Attention?
Attention is an AI-powered sales assistant founded in 2020. The platform was designed to optimize the workflow of sales teams by eliminating manual post-meeting reporting through call data capture and automatic synchronization with the company's CRM of choice.
How it works
Attention connects to video conferencing platforms (Zoom, Google Meet, Microsoft Teams) and records sales meetings. The artificial intelligence transcribes the dialogue and intelligently extracts crucial discussed data (such as budget, client pain points, buying decisions, and next steps). It completely automates the entry of structured CRM fields (HubSpot, Salesforce, Pipedrive) and generates personalized follow-up email drafts ready to send.
Key features
- Automated CRM Entry: Identifies key information in the conversation and updates CRM fields without manual input from the sales representative.
- Follow-Up Email Drafting: Drafts personalized follow-up messages based on the specific topics agreed upon during the meeting.
- Sales Scorecards and Auditing: Evaluates the quality of the salesperson's pitch based on internal guidelines and sales best practices.
- Sentiment and Objection Analysis: Flags client objections in real time and suggests argumentation paths.
Who is it for
- B2B Sales and Inside Sales Teams who spend too much time filling out CRM reports after client meetings.
- Sales Managers who need to quickly audit meeting quality and the performance of new sales reps.
- Startups and Growing Companies looking to increase conversion rates and sales team productivity.
Pricing
| Plan | Price | Target Audience |
|---|---|---|
| Growth | From $59/user/month | Growing sales teams |
| Enterprise | On request | Companies with robust security needs and custom CRM field requirements |
Pros and cons
Pros:
- Deep and efficient integration with Salesforce, HubSpot, and Pipedrive.
- Saves hours of manual note-taking and CRM logging after calls.
- Drafts highly contextual follow-up emails true to what was discussed.
Cons:
- Relies on audio quality and clarity during calls to obtain accurate transcriptions.
- Requires proper initial configuration of CRM fields for the AI to map correctly.
Alternatives to Attention
If you are looking for sales conversational intelligence and CRM automation platforms, the main options are Gong, Chorus (ZoomInfo), Fathom, Fireflies.ai, and Tolky's conversational smart ecosystem.
Meet Tolky
Want to automate customer service with AI in your business?
Tolky is a Brazilian AI customer service platform that integrates with WhatsApp, creates voice avatars, and automates customer conversations — all without needing code.