Leadfeeder

What is Leadfeeder?

Leadfeeder is a sales intelligence and B2B website visitor tracking platform founded in 2012 in Finland by Pekka Koskinen. In 2022, the company merged with Echobot to form the brand Dealfront. The software is designed to help B2B marketing and sales teams discover qualified leads passively, revealing which companies browse their corporate pages even if these visitors leave the site without filling out any contact forms.

How it works

Leadfeeder works via a small tracking script (Tracker) installed on the client's website or integrated directly with Google Analytics. When a user accesses the site, the platform captures the connection's IP address and cross-references it with a global corporate IP database. The data intelligence identifies the corporate owner of that internet network, discards generic residential internet providers (like Comcast or Verizon), and logs the visitor's behavior: which pages they visited, how long they stayed on screen, and how they found the site. The system also pulls public contacts of executives working at that visiting company for direct prospecting.

Key features

• B2B Visitor Identification: Reveals the corporate identity (company name) of anonymous visitors to your website.
• Behavior Tracking: Monitors the visitor's exact journey (e.g., if they looked at the pricing page or specific features).
• Contact Database: Access to corporate emails, LinkedIn profiles, and phone numbers of employees of the visiting company for sales outreach.
• Lead Scoring: Automatically ranks and scores the hottest leads based on the visitor's level of engagement on the site.
• Custom Feeds: Create automatic folders that separate visits (e.g., "Companies from Brazil that read more than 3 pages").

Available integrations

Leadfeeder has one of the most established integration ecosystems in sales intelligence, connecting to:

• CRMs: HubSpot, Salesforce, Pipedrive, Dynamics 365, and Zoho CRM.
• Marketing & Analytics: Google Analytics, Google Ads (tracking which ad keywords generated the company visits), and Mailchimp.
• Communication: Slack (with automatic alerts like: "Company X is reading the pricing page right now").

Who it is for

• B2B Sales Professionals and SDRs who conduct active outbound prospecting and want to contact companies that have already demonstrated organic interest in the site.
• Performance Marketing Teams interested in assessing the quality of companies that their paid ads on Google Ads or LinkedIn are attracting.
• B2B SaaS companies of medium and large scale with qualified web traffic.

Real-world use cases

1. Warm Prospecting Approach: Leadfeeder notifies the sales team that "Volvo" visited the product features and security page three times on the same day. An account rep searches for Volvo's decision-makers on LinkedIn through the platform and initiates a sales pitch focused on software security.
2. Ad ROI Evaluation: A marketing manager spends $1,000 on LinkedIn ads and uses Leadfeeder to verify the names of the real companies that clicked on the campaign links, evaluating if the intended target audience was reached accurately.

Pricing

Pros and Cons

Pros:

• Highly accurate identification of visiting companies with a focus on the European and US markets.
• Extremely clean visual interface, fast to filter and navigate.
• Very strong integration with HubSpot for task automation.

Cons:

• Does not identify personal visits (B2C) or professionals working from common residential internet networks without a corporate VPN.
• Billed in Euros (€), which can be expensive for companies operating in other currencies.