Lusha AI

What is Lusha AI?

Lusha is one of the largest B2B contact data and sales intelligence platforms on the market, founded in 2016 by Assaf Eisenstein and Yoni Tserruya in Israel. The software is globally known for its browser extension that acts as a business contact revealer, extracting direct corporate phone numbers and professional emails from executives. The company integrated artificial intelligence (Lusha AI) features to qualify leads according to the ideal customer profile and draft outreach messages based on contact characteristics.

How it works

The salesperson installs the Lusha extension in their browser (Chrome, Edge, or Firefox) and accesses the LinkedIn or LinkedIn Sales Navigator social network. When opening the profile of any business lead (such as the Chief Technology Officer of a large company), the Lusha extension displays a floating side panel. By spending a credit from the account, Lusha queries its proprietary business intelligence database and reveals the direct corporate emails and cell phones of the executive, with real-time verification rates. The integrated AI assistant scores the lead's relevance to your company and helps draft emails focused on the person's job title.

Key features

• 1-Click Contact Finder (Chrome Extension): Obtain direct emails and cell numbers of professionals while browsing LinkedIn profiles or company websites.
• Lusha Prospecting Platform: Centralized web-based database with filters by country, job title, industry, and company size for batch list generation.
• CRM Data Enrichment: Automated update of outdated information or blank contact columns in company databases.
• Intent Data: Monitors which companies are actively searching for solutions like yours on the internet, suggesting them as priority leads.
• AI Lead Scoring: Intelligent algorithm that evaluates the likelihood of a lead becoming a customer based on CRM history.

Available integrations

Lusha connects directly to main corporate sales CRM systems: Salesforce, HubSpot, Pipedrive, Zoho CRM, and Microsoft Dynamics 365, as well as productivity platforms like Gmail, Outlook, and Google Sheets.

Who is it for

• Sales Development Representatives (SDRs) who need to find direct cell phones of executives for cold calls.
• Recruiters and HR professionals looking to contact professionals who do not respond to traditional LinkedIn chat messages.
• Active sales teams (Outbound Sales) of B2B startups looking to expand their new business pipeline.

Real-world use cases

1. Cold Call with Direct Cell Phone: A salesperson urgently needs to contact the Purchasing Director of a large retailer. Through standard LinkedIn, they click on the Lusha extension, get the executive's direct cell phone number, and make the call, bypassing the physical corporate office secretary.
2. Lead Database Cleaning: A company has an old list with 2,000 company names and buyer job titles, but no updated email contacts. Lusha enriches the list in batch, filling in all valid emails and phone numbers of the executives.

Pricing

Pros and cons

Pros:

• The database of direct cell phone numbers of US and European executives is one of the most accurate in the sales intelligence sector.
• Extremely lightweight and intuitive Chrome extension.
• Batch fill integration in Salesforce works very well.

Cons:

• The credit limit of basic plans can run out quickly for teams prospecting hundreds of daily contacts.
• Direct phone number coverage of executives in emerging markets (such as Brazil) can be lower compared to local competitors.

Alternatives to Lusha AI

The main competitive B2B prospecting and data enrichment tools are:

• Apollo.io: Integrated suite with a giant global lead database and email sequencer all in one place.
• ZoomInfo: The leading and most comprehensive corporate intelligence data platform on the US market, with a high licensing cost.
• Hunter.io: Specialized in finding and verifying corporate email addresses associated with web domains.
• Kaspr: Direct competitor very popular for direct emails and cell phones on LinkedIn with flexible credit pricing.\n