Posts tagged with omnichannel support

Customer service automation without losing humanity: how to use AI to serve better, not just respond faster

Good customer service automation doesn't replace care — it removes rework, organizes demand, and frees humans for context, empathy, and exceptions. See how to combine conversational AI, tickets, integrations, and human support without turning the experience cold.

Marlos Carmo

June 10, 2026

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19 min read

Guides

Lead Loss on WhatsApp: Why Your Company Generates Opportunities but Lets Sales Slip Away in the Conversation

Many companies don't have a lead generation problem — they have an WhatsApp service, speed, and follow-up problem. Understand how silent lead loss works and how to structure WhatsApp sales with AI, process, and CRM.

Marlos Carmo

June 10, 2026

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23 min read

Guides

Conversational AI Is Not a Chatbot: Why Companies Must Go Beyond Automated Replies

Many companies still evaluate conversational AI with a chatbot mindset. Learn the difference between automated replies and relationship operations at scale with context, integrations, and human support.

Marlos Carmo

June 9, 2026

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21 min read

Guides

WhatsApp Is Not CRM: Why Your Company Loses Sales, Data, and Relationships

WhatsApp is customers' preferred channel, but treating it as CRM causes lost leads, fragmented history, and blind operations. Learn why a real WhatsApp CRM integrates AI, human support, tickets, and systems.

Marlos Carmo

June 9, 2026

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18 min read

Guides