Posts about Strategy

Butterfly Funnel: Why B2B Growth Doesn't End with the Sale

Traditional funnels focus only on acquisition. The Butterfly Funnel extends the customer journey to retention, service, and expansion. Connect sales and success with AI.

Marlos Carmo

June 17, 2026

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18 min read

Strategy

AI CRM: Why the Next CRM Will Be Conversational and Integrated

Traditional CRM organizes records but fails due to manual input. AI CRM revolutionizes this by turning WhatsApp conversations into automated operational intelligence. Understand this new logic.

Marlos Carmo

June 17, 2026

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21 min read

Strategy

Your Company Might Be Using AI to Scale Chaos: Why Conversational AI is About Management, Process, and Governance

Putting AI into customer service without processes and governance only speeds up disorganization. Learn why mature conversational AI requires control, ownership, and tickets.

Marlos Carmo

June 11, 2026

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18 min read

Strategy